What’s even cooler is, most of these design changes found inspiration in the latest Lamborghini and Ferrari designs, basically making this a flying, futuristic super car. This is a different Bell, this is a different place we’re going, and this gives you a peek at what we’re working on, without showing you everything. So, some of those technologies are there, and some of them are not quite, yet. Some are going to mature quicker than others. But the main thing to is you’re seeing different lines, a different look and a different feel of what Bell Helicopter can be.

The reach such a goal required a novel approach to the aircraft’s design. The company threw together a group of engineers and designers, led by director of innovation Scott Drennan, and senior brand strategist Levi Bilbrey, respectively, and gave them free reign to push the boundaries of rotary-wing design, with just a handful of set requirements to meet. Among these were the hybridization of at least part of the drive system, advanced anti-torque, more autonomous operation, noise reduction, and a more pleasing passenger experience.